Copycat Brands in the Brain
How can neuroscience help in legal cases like the “Blurred Lines” plagiarism issue, the Colddate vs. Colgate trademark dispute, or determining what is "obscene" content? Legal cases often hinge on understanding the mindset of the "average person" or the "typical consumer."
Ming Hsu delves into how recent neuroscientific methods offer courts a more direct and unbiased way to understand these consumer mindsets. It addresses how this approach can potentially reduce bias and manipulation in legal judgments involving consumer perceptions.
What the audience can learn:
• Exploring consumer mindsets in legal contexts
• Neuroscience insights into intellectual property, trade, and free speech laws
• Using neuroscientific tools to provide direct insights into consumer mindsets
Register now »
See the full agenda for March 20
See the full agenda for March 21
Register now »
How can neuroscience help in legal cases like the “Blurred Lines” plagiarism issue, the Colddate vs. Colgate trademark dispute, or determining what is "obscene" content? Legal cases often hinge on understanding the mindset of the "average person" or the "typical consumer."
Ming Hsu delves into how recent neuroscientific methods offer courts a more direct and unbiased way to understand these consumer mindsets. It addresses how this approach can potentially reduce bias and manipulation in legal judgments involving consumer perceptions.
What the audience can learn:
• Exploring consumer mindsets in legal contexts
• Neuroscience insights into intellectual property, trade, and free speech laws
• Using neuroscientific tools to provide direct insights into consumer mindsets
Register now »
See the full agenda for March 20
See the full agenda for March 21
Register now »