Marianne McLaughlin is the Global Consumer Insights leader for New Balance, which started applying neuroscience as far back as 2015. Since then, New Balance has become a neuro-champion – a topic Marianne also discusses at the Neuromarketing World Forum.
Leon Bilen is a psychology graduate working as a marketing consultant in Istanbul, Turkey. It was his interest in the link between psychology and marketing that sparked Leon’s curiosity about neuromarketing. Nowadays, he implements neuromarketing tactics in the marketing campaigns he oversees.