March 15

Lene Heiselberg (Danish Broadcasting Corporation): Neuro as Tool Which can Expand our Toolbox

Last Wednesday, Lene Heiselberg was a presenter at the pre-conference member meeting of NMSBA at the Neuromarketing World Forum.

March 11

Marianne McLaughlin (New Balance): our use of neuro has completely evolved

Marianne McLaughlin is the Global Consumer Insights leader for New Balance, which started applying neuroscience as far back as 2015. Since then, New Balance has become a neuro-champion – a topic Marianne also discusses at the Neuromarketing World Forum.

February 27

We Need Powerful Tools to Get a Deep Understanding of Shopper and Consumer

Antonella Pesce has been working in Consumer & Market Insights at Procter & Gamble for over twenty years. She sees the Neuromarketing World Forum – of which she is also a program committee member – as a place to be updated on neuro and to connect with neuro experts.

February 12

Use Neuromarketing to Categorize People Beyond Factors like Age

Leon Bilen is a psychology graduate working as a marketing consultant in Istanbul, Turkey. It was his interest in the link between psychology and marketing that sparked Leon’s curiosity about neuromarketing. Nowadays, he implements neuromarketing tactics in the marketing campaigns he oversees.

February 04

Neuro in the MENA region

Vandana Sridhar is a market researcher with over twenty years of experience in consumer insights – most recently, as the head of Consumer Insights at Al Futtaim in Dubai. She is currently on a sabbatical, which gives her the possibility to explore the potential of neuromarketing. Vandana particularly appreciates how neuromarketing provides us with actionable data.