Ming Hsu

Ming Hsu


Ming Hsu is an associate professor and William Halford Jr. Family Chair in Marketing at the University of California, Berkeley, where he holds appointments in the Haas School of Business and the Helen Wills Neuroscience Institute. Prof. Hsu’s research involves using neuroscientific and computational tools to understanding the biological basis of economic and consumer decision-making, and how brain-based methods can be used to generate and validate insights into customers’ thoughts, feelings, and behavior.