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sixth edition of the Neuromarketing world forum

Sign up today, it will be great. It has always been a blast!


  • Pre-conference workshop 'Introduction to Neuromarketing': March 29, 14:00-17:00
  • Double Decker Bus Tour: March 29, 17:30 (free of charge, for everyone attending the conference)
  • Openings-dinner: March 29, 19:30
  • Neuromarketing World Forum: March 30 & 31, 9:30 - 17:00
  • Conference-dinner at the Tower Bridge March 30, 19:30

Registration fees

Conference pass (March 30 & 31): €1899 + taxes (20% UK VAT*) 
One-day conference pass (March 30 or 31): €949.50 + taxes (20% UK VAT*) 
Masterclass 'introduction to neuromarketing' (March 29) €350 + taxes (20% UK VAT*) 
Neuromarketing round table openings dinner (March 29) €125 + taxes (20% UK VAT*)
Conference dinner at the Tower Bridge (March 30) €125 + taxes (20% UK VAT*) 
Video recordings of the conference (March 30-31) €31.25 + taxes (20% UK VAT*)

Group Discounts
If 3 or more people register together, all registrants in the group will receive a 100 Euro discount each.

Discount for NMSBA members
Members of the NMSBA get a discount of up to 15% (platinum plans) on their registration. To learn more, visit: or login at the member's section at to get your discount code. 

* Why do I need to pay UK VAT?
Conferences are classified as a service supplied where performed, and therefore the VAT of the country hosting the conference must be charged. For further details please consult the current VAT Act - Articles 9 and 15 - The Sixth VAT Directive - sect.77/388 which defines the place of supply of services. So UK VAT applies for local, (other) European delegates, as well for delegates from outside the EU. 

Note that the amount of VAT in Euros printed above is an indication. After registration you will get a receipt of the credit card payment. This is NOT the VAT invoice, only an indication of the distribution price vs VAT. The actual VAT invoice will be distributed with your ticket in a seperate manual confirmation email. On that invoice the UK VAT will be printed in Shirlings. The organization, NMSBA Events B.V., takes the risk of possible currency differences.

Sponsors pay taxes in the Netherlands

A VAT exception is sponsoring & exhibition, this is taxed in the Netherlands. In the case of sponsoring & exhibition we can apply the VAT reverse charged rule or international VAT laws (mostly zero based). So, especially when you are planning to attend with two or more people, this might be a good alternative. Contact Sara Hoeflaken to discuss the possibilities.

Organized by the NMSBA

neuromarketing world forum

The latest human behavior insights in the context of today's business world.
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consumer's subconscious

The international conference for everyone with an interest in neuromarketing
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