Capturing Engagement:
Using Webcam Eye-Tracking for Image Optimization
There is a great deal of hype around web-cam eye-tracking, but it is frequently more expensive and less insightful than expected. This talk by one of the most experienced eye-tracking researchers working in a commercial domain will put web-cam through its paces in a real study, and provide a how-to guide to future users wanting to get the very best from this technology.
Tim Holmes (alias Dr Eye-Tracking) showcases an applied web-cam eye-tracking study, looking at the level of engagement created by images for use in the marketing of Leeds University, UK. The talk will be as much about the methodology as the insights relating to image optimization and will serve as a how-to guide get the very best out of this increasingly popular, but still quite limited technology.
What the audience can learn:
• The art and science of image optimization using webcam eye-tracking
• Dive into the methodology behind eye-tracking for authentic marketing insights.
• A sneak peek at fresh, ongoing research with interactive visual data displays
Register now »
Using Webcam Eye-Tracking for Image Optimization
There is a great deal of hype around web-cam eye-tracking, but it is frequently more expensive and less insightful than expected. This talk by one of the most experienced eye-tracking researchers working in a commercial domain will put web-cam through its paces in a real study, and provide a how-to guide to future users wanting to get the very best from this technology.
Tim Holmes (alias Dr Eye-Tracking) showcases an applied web-cam eye-tracking study, looking at the level of engagement created by images for use in the marketing of Leeds University, UK. The talk will be as much about the methodology as the insights relating to image optimization and will serve as a how-to guide get the very best out of this increasingly popular, but still quite limited technology.
What the audience can learn:
• The art and science of image optimization using webcam eye-tracking
• Dive into the methodology behind eye-tracking for authentic marketing insights.
• A sneak peek at fresh, ongoing research with interactive visual data displays
Register now »