Predicting Sales with Neuromarketing – When Does it Add Value?
In this talk INSEAD’s Hilke Plassmann gives an overview on how companies can leverage neuroscience data in order to improve market level predictions. It also goes into more depth about an ongoing study that studied the relevance of different types of data for a retailer’s ability to predict sales of consumer-packaged products
Managers can quantify the benefits of collecting different types of data beyond observable market data—including neuroscientific data—to predict the sales of their products.
What the audience can learn:
• How integrating neuroscience data can enhance the accuracy of market predictions
• The comparative value of traditional market data, consumer surveys, incentivized purchasing, and fMRI data in sales forecasting.
• How to improve predictions and drive product sales.
Register now »
In this talk INSEAD’s Hilke Plassmann gives an overview on how companies can leverage neuroscience data in order to improve market level predictions. It also goes into more depth about an ongoing study that studied the relevance of different types of data for a retailer’s ability to predict sales of consumer-packaged products
Managers can quantify the benefits of collecting different types of data beyond observable market data—including neuroscientific data—to predict the sales of their products.
What the audience can learn:
• How integrating neuroscience data can enhance the accuracy of market predictions
• The comparative value of traditional market data, consumer surveys, incentivized purchasing, and fMRI data in sales forecasting.
• How to improve predictions and drive product sales.
Register now »