Phil Barden

Phil Barden


Phil Barden spoke at the Neuromarketing World Forum in New York.
After 16 years with Unilever he worked at Diageo and T-Mobile. As Brand VP, responsible for T-Mobile’s re-positioning and development around Europe, he became a client of Decode Marketing consultancy and first encountered 'decision science‘. This epiphanal moment led him to set up Decode Marketing in the UK.