Bernd Weber spoke at the Neuromarketing World Forum in Barcelona.
Dr. Weber is a professor of cognitive neuroscience and neuroimaging at the University of Bonn and one of the directors of the Center for Economics and Neuroscience. Since 2011 he has been serving as editor-in-chief - together with Daniel Houser from George Mason University in DC, USA - of the Journal of Neuroscience, Psychology and Economics, the only journal specifically devoted to the field of neuroeconomics.
After graduating from medical school in 2003, he worked as a research associate and in 2005 started as head of the neuroimaging platform at the Life&Brain Science Center at the University of Bonn which hosts two MR scanners. Life&Brain is a translational research company located at the university hospital in Bonn with the intention to combine academic and commercial research. His research interests include the biological foundation of social and economic decision making. In 2008 he became a research professor at the German Institute of Economic Research in Berlin (DIW) and received a Heisenberg-Professorship grant of the German Research Foundation (DFG) at the University of Bonn in 2010.
Dr. Weber's academic experience in neuroeconomics, especially in consumer decision making, as well as his contacts with companies and presence in the media over the recent years regarding commercial studies focusing on consumer research make him perfectly suited to be a spokesperson in Germany for this new but also highly controversial field.