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March 13-15, 2019
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Agenda
March 7
March 8
What Neuromarketers Need to Know about Asia and the Asian Brain
How the Brains of Asian Shoppers Respond to Promotions
The Neuroscience of Creativity
Determining Emotion Measurement
EEG-Based Emotion Recognition Algorithm
Best Practices for Building Emotional Attachment
Generating Brand Content Through Science
Consumer Neuroscience 2.0
Minimum Standards for a Proper Neuromarketing Practice
March 8 - Expo Program
March 9
Cross-Cultural Marketing in Australia
Stage, Cinema and Virtual Reality Compared
Advertising Effects on Social Media and Television
The Effectiveness of 6-Second Video Ads
Music and the Consumer's Mind
Fancy Stores: Why They Evoke Shopper Desire
The Impact of Room Size in Retail
The Power of Fragrance
Using fNIRS to Predict Purchase Decision-Making Behavior
Neuroforecasting
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