NEUROMARKETING WORLD FORUM - ROME
March 13-15, 2019
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Agenda
At a Glance
March 13
Opening Dinner
March 14
How to Ensure the Quality of Neuro Measurements?
What are the screensize limitations of eye-tracking?
What is Causing Your High Bounce Rate?
How to Increase Brand Stickiness?
What Do Successful Ads Have in Common?
How to Integrate Neuroscience into the Creative Process?
What Are the Core Screen Rule Principles?
How to Optimize Video Ads for Every Platform?
Expo Program 2019
Conference Dinner
March 15
How to Optimize Collaboration Between Practitioners and Academics in Neuromarketing Research?
How to Conduct Neuromarketing Research in Real-World Scenarios?
What Is the True ROI of Neuromarketing?
How to Turn Neuro Data into Measures that Address Client Needs?
How Do Counterfactual Emotions Improve Decision-Making?
How Can a Common Vocabulary Result in Better Research?
How to Onboard Neuroscience into Your Business?
How to Compare and Validate Neuromarketing Measures?
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