Yener Girişken

Yener Girişken


Asst. Prof. Dr. Yener Girisken holds a marketing Ph.D. from Istanbul University and MBA, majoring in marketing, from University of North Carolina Charlotte. Yener Girisken and his team conducted more thousand TVC and hundreds of packaging, branding and motivation neuro tests since 2010, to understand the consumers. Girisken is lecturer at Altinbas University conducting consumer neuroscience studies and teaching neuromarketing at MBA program. Dr. Yener Girisken is the managing partner of ThinkNeuro, who is the first and leader consumer neuroscience research company in Istanbul, Turkey, operates in 17 different countries. Thinkneuro mainly utilizes fNIRs and EEG for optimization of advertisement, shopper & user experience, packaging and pricing studies. Girisken is the author of a book called “Perceive the Reality” that covers both theoretical and practical framework of consumer neuroscience. Girisken’s articles published in a number of international journals and he is the international keynote speaker for marketing and consumer neuroscience.