Speakers / Steve Genco
(Steve Genco spoke in Dubai in April 2016)
Steve Genco is a pioneer in the field of neuromarketing, having co-founded one of the first neuromarketing research firms in 2006. He is well-known as the lead author of Neuromarketing for Dummies, the first book-length introduction to the field, published in 2013. He is currently Managing Partner at his consulting firm, Intuitive Consumer Insights, and also serves as a member of the NMSBA Advisory Board.