Peter is a Canadian living in London, who has thoroughly enjoyed a career in marketing research spanning 20+ years, including board-level leadership at Ipsos in global, European and North American roles. Working across a range of global and local brands in automotive, alcohol, FMCG, Finance and Technology, Peter has consistently focused on innovative solutions to help curate and deliver great advertising.
A strong proponent of moving at the pace of the agencies and Maya Angelou’s ‘people never forget how you made them feel’ has lead Peter to Realeyes.
Realeyes is the world’s leading platform for measuring emotions as content is viewed. Peter helps bring this emotional intelligence to life in a relevant context for advertisers with their agencies to make fast yet very informed decisions around content, campaign architecture and audience planning.