Jacques Blanchard

Jacques Blanchard


Jacques Blanchard is the founder of Novaction, an international research and consulting agency specializing in brand positioning, innovation testing, and marketing ROI, with expertise in preference drivers and choice models, simulated test markets and marketing mix modelling. After the company acquisition by Ipsos , he continued to be active in consulting and R&D. His research focus has been the continuous development of new approaches to explain and predict consumer choices and market behavior at each stage of the innovation funnel and brand management.