Elissa Moses

Elissa Moses


Elissa Moses leads the global Neuroscience and Behavioral Science Center at Ipsos. She is a pioneer in applying neuroscientific methods to market research and has been a passionate advocate of making neuro methods part of everyday tools. Prior, Elissa was Chief Analytics Officer at EmSense, SVP, head of Philips Global Consumer Intelligence/Strategy, Managing Partner at Grey, Strategy Head at DMB&B and Founder/Managing Director at BrainWaves. She is a frequent speaker, author of numerous articles and the book The $100 Billion Allowance, Chair of the European Union sponsored SEWA Project “Automatic Sentiment Analysis in the Wild”, Advisory Board member to US Post Office, and a reviewer for the Journal of Advertising Research.