Victor Lamme

Victor Lamme


Victor Lamme spoke at the Neuromarketing World Forum in Sao Paulo.
Professor of Cognitive Neuroscience at the University of Amsterdam, author of more than a hundred papers on perception, consciousness and unconscious processes, in journals that include Nature and Science. Director of Neurensics, the first fully fMRI based neuromarketing company in the Netherlands, and renowned speaker at conferences on neuromarketing, influence, manipulation or human behavior in general, and of course on the role of the brain in the decisions we make. Author of the best-selling book 'De Vrije Wil Bestaat Niet' (Free will does not exist), and writer of a weekly column for the national newspaper NRC.Next