Peter is a Canadian living in London, who has thoroughly enjoyed a career in marketing research spanning 20+ years, including board-level leadership at Ipsos in global, European and North American roles. Working across a range of global and local brands in automotive, alcohol, FMCG, Finance and Technology, Peter has consistently focused on innovative solutions to help curate and deliver great advertising.
A strong proponent of moving at the pace of the agencies and Maya Angelouâ€™s â€˜people never forget how you made them feelâ€™ has lead Peter to Realeyes.
Realeyes is the worldâ€™s leading platform for measuring emotions as content is viewed. Peter helps bring this emotional intelligence to life in a relevant context for advertisers with their agencies to make fast yet very informed decisions around content, campaign architecture and audience planning.