Paul Conner spoke at the Neuromarketing World Forum in .
A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit System 1 processing were critical. In addition to designing and conducting myriad customized studies, Paulâ€™s works and thinking have been published in Quirkâ€™s, QRCA Views, NMSBAâ€™s Insights, and Marketing News as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. He is also inventor and author of The AIM Process, A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research.