Michał Matukin

Michał Matukin


Michał Matukin spoke at the Neuromarketing World Forum in Barcelona.
I'm a social psychologist and I've been working in marketing research based on cutting-edge, neuroscientific research methods since 2007. Currently, I'm holding a position of Scientific Director at NEUROHM.

I’m leading the Research and Development Department at NEUROHM. During my work I led cross-cultural research projects in many countries like US,UK, Australia, Russia and Japan. I'm a member of the European Advertising Academy and European Social Cognition Network. I’ve gave speeches at many prestigious international conferences in: Spain, Poland, Egypt, Germany, Czech Republic and Austria. My research focuses on affective neuroscience applied to marketing communications, including issues emerging from the application of high technologies such as electroencephalography, electromyography, and galvanic skin response.

In my work I cooperate also with Universities and Academic professionals in order to enhance our understanding of human behavior and decision making.

Selected scientific publications: • Matukin, M., & Ohme, R. K. (2011). Analysis of the temporal dynamic of the emotional reaction. In: D. Doliński, W. Błaszczak (Eds.), Dynamics In Emotions: Science and Practice. Warsaw: Wydawnictwo Naukowe PWN, 155-177 • Ohme, R. K., Matukin, M., & Szczurko, T. (2010). Neurophysiology Uncovers Secrets Of TV Commercials. Der Markt - Journal für Marketing, 49(3-4), 133-142 • Ohme, R., Matukin, M. & Pacula-Leśniak, B. (2010). Biometric Measures for Interactive Advertising Research. Journal of Interactive Advertising, 11(2), 60-72