Maurits Kaptein spoke at the Neuromarketing World Forum in Sao Paulo.
Maurits Kaptein is a scientist primarily interested in persuasion and quantitative research methods. He completed his Ph.D. with honors at the Eindhoven University of Technology and fulfilled a visiting scholarship at the CHIMe lab of Stanford University. In his research, he explores the heterogeneity in people’s responses to influence strategies. Maurits is co-founder of PersuasionAPI.