Luiz Lucas spoke at the Neuromarketing World Forum in .
Luiz Sá Lucas is Technical Director of Ibope Inteligência for Latin America. He was teaching metrics in Marketing and Marketing Research in the Superior School of Advertising and Marketing in Rio de Janeiro. Luiz has published and presented papers and published articles in several countries. He was also the Chairman of the 4th Brazilian Congress of Marketing Research, from ABEP-Brazilian Association of Marketing Research Agencies.