Leon Zurawicki

Leon Zurawicki


Leon Zurawicki spoke at the Neuromarketing World Forum in Dubai.
Leon Zurawicki is Professor, Department of Management and Marketing at the University of Massachusetts-Boston. His main areas of research center on the application of neuroscience to the study of consumer behavior. Dr. Zurawicki is an author of four books including “Neuromarketing: Exploring the Brain of the Consumer” (2010) and numerous articles.