A self-confessed doosh bag and sneaker freak. David has over 17 years of experience in roles which span media, digital, and creative planning. Passionate about looking at marketing and advertising from a people perspective, David has a keen interest in neuroscience and psychology to look beyond claimed consumer behavior. Over the years, he has been lucky enough to work with some of the most talented people in the industry and on some of the most iconic brands. His previous roles include Managing Partner at UM, Head of Planning at BWM, Head of Strategy at Carat and now, most recently, leading the Strategy for dentsu X APAC. Along the way, David managed to do the odd piece of good work on Nissan, Schweppes, Coca-Cola, Disney, and Cadbury.