Brendan Murray spoke at the Neuromarketing World Forum in Dubai.
Dr. Brendan Murray is a Director of Client Services and Neuroscience at Nielsen Consumer Neuroscience. He is a cognitive psychologist by training, having used behavioral and neuroimaging methods to study the interactions between emotion and memory.
Brendan received his Ph.D. in 2013 from Boston College under Dr. Elizabeth Kensinger, where his research was supported by the American Psychological Association, Sigma Xi, and Boston College’s Institute on Aging. In 2013, Brendan joined Innerscope Research, which was acquired in 2015 by Nielsen. In the consumer neuroscience space, Brendan has designed and led many custom projects that range from using biometrics and facial coding to evaluate fragrances for consumer products, using biometrics and eye tracking to evaluate early-stage concept cars, utilizing wearable technology to understand how individuals use devices and consume advertising over the course of a typical 12-hour day, and using functional MRI to understand how consumers respond to Super Bowl advertising. Many of his projects have been featured by clients in the public domain, including work with Yahoo!, YuMe, and Procter & Gamble.
Brendan has presented his research at a variety of industry and academic conferences, both nationally and internationally, and is a frequent guest lecturer for graduate and undergraduate academic courses. He has published numerous peer-reviewed scientific articles, and holds several patents.