Case Study: Neuromarketing to Test Semiotics for 'Imaginarium Stores'
Imaginarium store (educational toys and games for kids) experienced semiotics (sign processes and meaningful communication) problems within their stores, which affected the consumer experience and, subsequently, on the company’s sales in a negative way
In this speech we Javier Minguez will address how you can use indoor localization, mobile biometrics and eye-tracker technology to assess the semiotics and the products’ distribution in stores for successful consumer experience.
The indicators spread a wide range of emotional, cognitive, visual attention and behavioral metrics. The results proved that most problems were solved; mainly those related to purchasing experience (semiotics and usability). This was positively correlated to sales increase of 20%.
- Insights that might be generalized for store design
- Example of how to design a neuroscience project to compare pre/post designs of a store
- Real-live showcase of data analysis and metrics representation in-store