Effective Design



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An eye for design: from neuro-aesthetics to neuromarketing

Thursday March 30, 2017, 15:00 
The supermarket shelf is a tough environment. Products compete for attention in frequently overcrowded categories meaning that much traditional market research focuses on product standout at point-of-sale. Increased understanding of automated shopper behavior suggests that emotional associations and semantic memory will also influence the attention of shoppers. 

In this talk Tim Holmes will establish the link between the rapidly developing field of neuro-aesthetics and the increasingly established one of neuro-marketing which together provide and end-to-end solution that doesn’t just attempt to test success in, but reliably builds it in. He will review some of the challenges brands face in the real-world, as well as the role that good design has played in making some of the most successful brands and identify specific approaches to marketing and advertising that have driven success resulting in series of neuroscience based design principles that have been adopted by a leading London based agency. Holmes will conclude with a model for success which applies these process from initial design to point-of-sale and introduce an innovative, peer reviewed automated solution which uses visual attention to optimize designs for both standout and appeal. 

Audience take-aways:
- Good design and its role in making some of the most successful brands
- Linking neuro-aesthetics with neuromarketing to test and develop packages for success


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