New Neuro

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The New Neuro is Integrated Neuro

Thursday March 30, 2017, 09:45
The power of neuroscience will not be realized on its own, but is much more effective when it's integrated within existing methodologies and processes. Cristina de Balanzó will share some examples of how they've combined neuroscience tools with traditional methodologies to reach deeper insights than either method alone. Through integration, neuroscience tools can be recognized as a core component of any market research toolkit and not only for the brave.

Audience take-aways:
- New ideas of how tools such as neuroscience and implicit can be combined with traditional techniques
- How the cases can be presented to client
- How the data has been utilized and its versatility 

Organized by the NMSBA

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