The Effectiveness of 6-Second Videos
Fr. March 9 11:45 AM 'The Glass House'

« review the Neuromarketing World Forum 2018 agenda

The 6-second video is the latest obsession of the advertising industry. This industry has been cutting down 30-second videos into 15-second versions over the last few years. Now, a new format of 6-second videos is emerging in response to the changing advertising environment. Video content is projected to make up 80% of all Internet traffic by 2019, with brands producing a rapidly increasing number of videos on a regular basis. The challenge every brand faces these days is how to stand out and reach its audience in the stream of ever-increasing video output. Combined with the decreasing attention spans of regular consumers, a more specific question brands must answer today is what length a video should be to capture and keep viewers’ attention?

In this session Peter Haslett will discuss the effectiveness of a 6-second video compared to 15-second and 30-second videos. That is, achieving the same level of engagement within a much shorter period. As the subconscious drives 90% of human behavior, a higher level of engagement with a video is associated with brand advocacy, an increase in social media activity, and ultimately, sales lift. Haslett will discuss how he conducted this study on 6-second videos in partnership with leading brands, and go over the outcomes of the study.

Audience takeaways: 

- Learn how emotion measurement tools can identify whether a 6-second video would be right for your campaign
- Understand how to make your video product advertisement stand out in just 6 seconds
- Discover the most recent findings on the effectiveness of 6-second videos

« review the Neuromarketing World Forum 2018 agenda