The Effectiveness of 6-Second Videos
Fr. March 9 11:45 AM 'The Glass House'
In this session Mihkel Jäätma will discuss the effectiveness of a 6-second video compared to 15-second and 30-second videos. That is, achieving the same level of engagement within a much shorter period. As the subconscious drives 90% of human behavior, a higher level of engagement with a video is associated with brand advocacy, an increase in social media activity, and ultimately, sales lift. Jäätma will discuss how he conducted this study on 6-second videos in partnership with leading brands, and go over the outcomes of the study.
- Learn how emotion measurement tools can identify whether a 6-second video would be right for your campaign
- Understand how to make your video product advertisement stand out in just 6 seconds
- Discover the most recent findings on the effectiveness of 6-second videos
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