Pre-conference activities

13:00 - 16:00 Pre-conference workshop 'introduction to neuromarketing'
- What is neuromarketing
- What are the main methods and what information can it bring?
- Which cognitive processes matter in advertising and how to measure them
Gemma Calvert, Professor of Neuromarketing, Nanyang Business School, NTU, Singapore

16:30 - 18:30 NMSBA Member Meeting

Special meeting for members of the Neuromarketing Science & Business Association 

20:00 - 22:30 Opening dinner: 
Good food, drinks, great company and knowledge sharing.