NEUROMARKETING WORLD FORUM (NMWF)
LOS ANGELES
April 1-3, 2020
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Thursday, March 14

Agenda

  • April 1
  • April 2
  • April 3
How to Onboard Neuroscience into Your Business?
Friday March 15, 15:30 - Main Stage 

In this presentation, Marianne McLaughlin and Danny O’Toole will take us on the journey of how New Balance was transformed from consumer neuroscience skeptic to neuroscience champion by questioning the status quo and pushing boundaries. They will share several examples of how they applied neuroscience across multiple touchpoints in the on-going race for better insights - and why they aren’t looking back.

What the audience can learn:
- How Nielsen’s patented ad compression algorithm captures high potential segments to optimize campaign creatives
- How to inform taking risks with your brand without being risky
- How to build best practices and onboard neuroscience into your business

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. Kees van Bohemenhof 20, Utrecht, The Netherlands. P +31 30 274 5848. E office@nmsba.com
  • Home
  • Agenda
    • April 1
      • Opening Dinner
    • April 2
      • Keynote by world-leading neuroscientist Antonio Damasio
      • The Branded (Content) Brain
      • The Neural Mechanisms Behind Engagement
      • Implicit Reaction Time Testing with Photos
      • Incorporating Neuromarketing in Qualitative Research
      • In Neuro We Trust? Neuro’s Reliability in Testing Digital Ads
      • Validating Neuro Indicators on Media Touchpoints
      • Shaping Implicit Minds to Influence Consumer Behavior
    • April 3
      • The Science Behind Shopping
      • Sensates on the Skin: a Touchy Subject
      • Music Neuroscience to Capture Consumer Attention
      • What makes a good and motivating narrative
      • Telling More Impactful Stories with Digital Ads
      • Breaking the 10-Second Attention Span Barrier
      • The Persuasion Code
      • How LinkedIn Uses Neuro to Understand Brand Impact
      • Value of a Memory: Theory and Applications
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