NEUROMARKETING WORLD FORUM - ROME
March 13-15, 2019
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Thursday, March 14

Agenda

  • At a Glance
  • March 13
  • March 14
  • March 15
    • How to Optimize Collaboration Between Practitioners and Academics in Neuromarketing Research?
    • How to Conduct Neuromarketing Research in Real-World Scenarios?
    • What Is the True ROI of Neuromarketing?
    • How to Turn Neuro Data into Measures that Address Client Needs?
    • How Do Counterfactual Emotions Improve Decision-Making?
    • How Can a Common Vocabulary Result in Better Research?
    • How to Onboard Neuroscience into Your Business?
    • How to Compare and Validate Neuromarketing Measures?
  • Agenda
  • /
  • March 15
  • /
  • How Do Counterfactual Emotions Improve Decision-Making?
How Do Counterfactual Emotions Improve Decision-Making?
Friday March 15, 13:30 - Main Stage

How do we feel about the option we didn’t choose? According to Giorgio Coricelli we respond differently in private and social environments: in private, we feel regret; in a social context, we feel envy. How can we learn from that to improve our decision-making?

What the audience can learn:
- The role of emotions and cognition in decision-making
- How brain structures contribute to forming judgement and decisions 

Download the full Neuromarketing World Forum agenda
NMSBA Events B.V. Kees van Bohemenhof 20, Utrecht, The Netherlands. P +31 30 274 5848. E office@nmsba.com
  • Home
  • Agenda
    • At a Glance
    • March 13
      • Opening Dinner
    • March 14
      • How to Ensure the Quality of Neuro Measurements?
      • What are the screensize limitations of eye-tracking?
      • What is Causing Your High Bounce Rate?
      • How to Increase Brand Stickiness?
      • What Do Successful Ads Have in Common?
      • How to Integrate Neuroscience into the Creative Process?
      • What Are the Core Screen Rule Principles?
      • How to Optimize Video Ads for Every Platform?
      • Expo Program 2019
      • Conference Dinner
    • March 15
      • How to Optimize Collaboration Between Practitioners and Academics in Neuromarketing Research?
      • How to Conduct Neuromarketing Research in Real-World Scenarios?
      • What Is the True ROI of Neuromarketing?
      • How to Turn Neuro Data into Measures that Address Client Needs?
      • How Do Counterfactual Emotions Improve Decision-Making?
      • How Can a Common Vocabulary Result in Better Research?
      • How to Onboard Neuroscience into Your Business?
      • How to Compare and Validate Neuromarketing Measures?
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