Day 3
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Gold sponsors:

Silver sponsors:

Exhibitors:

Media partners:
April 4 April 5

IMAGINE THE FUTURE OF DESIGN

09:30

Neuro in Architecture
Speed up sales in an apartment building project
- Applying neuroscience in real estate development
- Case study: boosting engagement and emotional activation with priming memories

Juan Roberto Castro - CEO, Neuro Tracking

10:00





Neuro-Design: Developing Agile, Test and Learn Capabilities for the Creative Industry

How the more progressive design, innovation and creative agencies are beginning to apply new science-based tools for measuring emotional, non-conscious responses for optimizing work in progress.

Thom Noble, Founder, NeuroStrata
Aaron Reid, Chief Behavioral Scientist, Sentient Decision Science 

10:30

Coffee break

BRANDING, BRAND ATTITUDES AND BRAND EXPERIENCES
11:00
Status-Seeking, Hormones, and Luxury: the Grand Optics Case

- The neuroendocrinological mechanisms underlying status-seeking
- What type of people tend to spend more on luxury items and why
- How to adapt the brand experience to customers expectations in the Middle-East area

Diana Derval - Chair of DervalResearch 代戈 and Professor at Donghua University
11:30

New Opportunity for Branding: The Invisible Logo

- Activating mental representations by a more distinct way of brand activation
- Revolutionary new way of branding in a less intrusive way

Rafał Ohme - Founder, NEUROHM
12:00

Revealing Hidden Drivers of Advertising for the Samsung Brand

- Combining implicit testing with brain activity measures to reveal hidden drivers of ads
- How advertising results in changes in brand attitudes 
- Key themes and advertisements that can be used at other consumer brand touch-points

Richard Silberstein - Professor Emeritus Swinburne University of Technology, Chairman, Neuro-Insight Pty Ltd.
12:30Lunch

ONLINE AND MULTI-CHANNEL MARKETING
13:30

The Online Persuasion Process

- Website layout and the effect on engagement
- Sticky content that appeals to the brain
- Headlines that grab attention

Roger Dooley - Author of Brainfluence and The Persuasion Slide
14:15


Cross Platform Insights in Advertising

An overview of insights for advertising engagement across media platforms, deriving from a variety of neuromarketing research, including EEG, bio-metrics, eye tracking, facial coding and behavioral coding

Brendan MurrayDirector of Client ServicesNielsen Consumer Neuroscience
14:45
Coffee break

EMOTIONAL MARKETING IN PRACTICE
15:15




Building Brands on Customer Loyalty
- What associations drive the Net Promotor Scores (NPS)
- Combining fMRI and implicit behavioral testing
- Understanding the differences between customer segments in loyalty drivers
Martin de Munnik, Managing Partner, Neurensics
Andries van der Leij, Senior Research Scientist, Neurensics
15:45

Driving Marketing Leadership via Emotional Marketing
- Importance of “SURPRISE” in emotional brand building
- How to differentiate in competitive landscape
- Emotional currency in the social media driven marketing world  
Mikio Fujitsuka - Group Brand Director, Johnson & Johnson
16:15
Announcement of Next Year's Destination
This conference travels around the globe, so this year is the only opportunity to attend the Neuromarketing World Forum in the UAE. After Amsterdam, São Paulo, New York, Barcelona and Dubai, the Neuromarketing World Forum 2017 will be held in... Carla Nagel will share this best kept secret.
Carla Nagel - Executive Director of the NMSBA
16:30Networking drinks

April 4 April 5

Organized by the NMSBA


THANK YOU for attending the Neuromarketing World Forum 2016, it was awesome! Next stop London: save the date! March 29-31, 2017

Click here to order the video recordings for only 22 Euro.