The Persuasion Code
How to Apply Neuroscience for More Effective Communication?
Friday, April 3 - Main Stage
What if you could apply a scientific way to persuade more effectively? Christophe Morin developed a new persuasion theory informed by neuroscience. Join Christophe who has delivered thousands of talks on neuromarketing and persuasion, and learn more about this new scientific model, unveiled in his recent book ‘The Persuasion Code.’
Learn how to use neuroscience principles to predict and explain the effect of messages on our brains. Find out more about the role of attention, emotions, and cognitive effort in predicting audience engagement, and discover how you can create persuasive, brain-friendly messages effectively.
What the audience can learn:
- How two competing brain systems manage our response to persuasive messages
- The elements and catalysts that explain the chemistry of persuasion
- A practical approach in embedding neuroscience in your marketing and sales
See full agenda on Thursday, April 2
See full agenda on Friday, April 3
Register now »
How to Apply Neuroscience for More Effective Communication?
Friday, April 3 - Main Stage
What if you could apply a scientific way to persuade more effectively? Christophe Morin developed a new persuasion theory informed by neuroscience. Join Christophe who has delivered thousands of talks on neuromarketing and persuasion, and learn more about this new scientific model, unveiled in his recent book ‘The Persuasion Code.’
Learn how to use neuroscience principles to predict and explain the effect of messages on our brains. Find out more about the role of attention, emotions, and cognitive effort in predicting audience engagement, and discover how you can create persuasive, brain-friendly messages effectively.
What the audience can learn:
- How two competing brain systems manage our response to persuasive messages
- The elements and catalysts that explain the chemistry of persuasion
- A practical approach in embedding neuroscience in your marketing and sales
See full agenda on Thursday, April 2
See full agenda on Friday, April 3
Register now »