Telling More Impactful Stories with Digital Ads
Friday, April 3 - Main Stage

What are the unconscious entertainment factors behind YouTube’s most appealing digital ads – and how does this compare to consumers’ responses to TV advertising? Yener Girişken addresses these questions as he presents findings of an EEG and eye-tracking study on YouTube’s ‘leader ads.’

Join Yener Girişken for never-seen-before learnings on digital storytelling – adapted by major advertising agencies – and find out how to create more ‘customer unconscious oriented’ outputs as a part of your media plan!

What the audience can learn:
- Unconscious entertainment factors in leading digital ads
- Why consumers respond differently to TV and digital ads
- Fresh insights on digital storytelling