How LinkedIn Uses Neuro to Understand Brand Impact
Friday, April 3 - Main Stage

How can brands leverage online platforms to communicate with consumers? And how can online platforms understand their competitive advantage? To answer these questions, LinkedIn partnered with Nielsen in an EEG study comparing the ad performance of isolated ads versus ads on the LinkedIn platform.

Join Rogier Verhulst and Bradley Vines to learn how the study was conducted, why ads on the LinkedIn platform had a stronger impact, and what may be a determining factor in advertising effectiveness.

What the audience can learn:
- How and why LinkedIn uses neuromarketing to understand ad effectiveness
- The potential for context to influence how consumers receive brand information
- An approach for leveraging EEG to study trust in the context