Shaping Implicit Minds to Influence Consumer Behavior
Thursday, April 2 - Main Stage

Despite the amazing research to reveal what consumers think and feel, the real (and somewhat puzzling) challenge has been: applying what we know. Neuromarketers are often left wondering, ‘How do we create and change implicit thoughts and feelings in ways that produce the behavior we seek?’

In his speech, Paul Conner addresses this question, as he offers the latest insights on how behavioral scientists are finding ways to shape implicit thoughts and feelings. He shares the five most compelling behavioral-science-based strategies, along with examples and the theories behind them.

What the audience can learn:
- The latest on what implicit thoughts and feelings are
- The five most compelling strategies to shape implicit thoughts and feelings
- The associative and propositional theories behind these strategies