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April 4 April 5

THEME: EMOTIONAL MARKETING IN PRACTICE

Driving Marketing Leadership via Emotional Marketing - Mikio Fujitsuka - 15:45 (Al Baraha Ballroom)

At Johnson & Johnson they know how to touch you. They drive their marketing leadership through emotional marketing campaigns. Group Brand Director Mikio Fujitsuka will share his observation on how to effectively work with brand marketers who are still in the world of "100% logical persuasion" in marketing. 

He will tap into effectively brand building, the importance of surprise in emotional marketing, the emotional currency in the social media driven world and how to differentiate in the highly competitive marketing landscape of today.  

Audience takeaways:
- Do's and don'ts in emotional marketing campaigns
- Force a cultural change to a more emotion-drive marketing discipline

« back to April 6

April 4 April 5

Organized by the NMSBA


THANK YOU for attending the Neuromarketing World Forum 2016, it was awesome! Next stop London: save the date! March 29-31, 2017

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