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April 4 April 5

THEME: ONLINE AND MULTI-CHANNEL MARKETING

Cross Platform Insights in Advertising - Brendan Murray - 14:15 (Al Baraha Ballroom)

As most advertising campaigns today are cross-platform in nature, it is essential to better understand how advertising and media on different platforms interact, and how campaigns might be optimized for a cross-platform world. Neuroscience methods promise to help advance such understanding. This talk, presented by Brendan Murray, will synthesize results from a variety of related research studies including EEG, bio-metrics, eye tracking, facial coding and behavioral coding to present an overview of insights for advertising engagement across media platforms.

Audience takeaways:

- Key considerations for cross-platform advertising for clients
- Deep understanding how viewers multi-task in a dual- or multi-screen environment

« back to April 6

April 4 April 5

Organized by the NMSBA


THANK YOU for attending the Neuromarketing World Forum 2016, it was awesome! Next stop London: save the date! March 29-31, 2017

Click here to order the video recordings for only 22 Euro.