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April 4 April 5

THEME: EMOTIONAL MARKETING IN PRACTICE

Building Brands on Customer Loyalty - Martin de Munnik & Andries van der Leij - 15:15 (Al Baraha Ballroom)

Choosing the right proposition for a brand is too often a gut feeling rather then a science based strategy. fMRI experts Martin de Munnik and Andries van der Leij will change this forever. Presenting a new brand building tool, Enriched Implicit Response Testing, they used a combination of fMRI research and implicit testing - to be able to predict the net promoter score (NPS) of a new brand or proposition. 

This enables marketers and advertisers to pretest and fine-tune new proposition with a better guarantee for success.

Audience takeaways:
- How to activate the right brand values for building new brands
- Learn about the differences in loyalty between branches and segments

« back to April 6

April 4 April 5

Organized by the NMSBA


THANK YOU for attending the Neuromarketing World Forum 2016, it was awesome! Next stop London: save the date! March 29-31, 2017

Click here to order the video recordings for only 22 Euro.