April 5, 2016
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Gold sponsors:

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Exhibitors:

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April 4 April 5

NEUROMARKETING IN A BROADER PERSPECTIVE
09:30

Marketing in 2025: what is driving the marketing of the future?

- The role of technology, creativity and deep consumer understanding
- When the majority of marketers have access to the innovative tools of today

Peter Steidl - Principal, Neurothinking
10:00

From Brains to Big Data:
Reliability and Predictive Validity in Consumer Neuroscience

Which insights suggested by laboratory research are generalizable to, and consistent with, real world “big data” observations of marketplace dynamics?

Michael Smith - Vice President Consumer Neuroscience Solutions, Nielsen Consumer Neuroscience
10:30

Implicit for Country Based Values and Beliefs

- International study to measure conviction regarding national beliefs and perceptions
- Reveals the distinction between what various countries are supposed to represent (the brand promise) and current perceptions of delivery

Elissa Moses - CEO, Ipsos Neuro and Behavioural Science Innovation Centre
11:00Coffee break

 

NEUROMARKETING IN RETAIL

11:30





Alice in Shopperland
- Triggering relevant emotions so that consumers spend more “happy time” in supermarkets
- How supermarkets applied consumer unconscious reactions and renovated shopping experience accordingly

Nihan Şahan - Unilever, Senior Consumer & Market Insight Manager Turkey & Israel
Yener Girişken - Managing Partner, ThinkNeuro, Lecturer, Istanbul Bilgi University

12:00

 

Future of Shopping Environments
- The consequences of the 'maker culture' and the expectation level of future consumers
- Why novelty is hardwired in our neurology
- Consequences for consumer messages on sales floor, webpage or hand-held app

David Kepron - Vice President Global Design Strategies at Marriott International

12:30


Neuromarketing Student Carousel
Elevator pitches by the bright minds of the future

13:00

Lunch Break

14:15Explore the Role of Neuromarketing in the New Shopper Reality

- The impact of new technologies on changing customers’ needs and behaviors
- How to shape future marketing and communication

Ana Iorga - Founder, Buyer Brain

 

THE FUTURE OF ADVERTISING 
14:45


Advertising Solutions Based on Behavioral Insights
- Newest tendencies in behavioral design and nudging
- Facilitating measurable changes in human behavior
- Best practices of behavioral design in advertising
Sille Krukow, Chief Behavioral Designer & Founder, KRUKOW- Behavior Design Unit

15:15

Coffee Break

15:45

 
New Insights on How Advertising Works Today through Neuroscience

- How consumers process advertising in each of the major media
- The key differences in how different media "build brands in the brain".
- The interactions, synergies, and priming effects that occur in multi-platform campaigns

Horst Stipp - EVP, Research and Innovation, Global and Ad Effectiveness, the ARF
Manuel Garcia-Garcia - SVP,Research and Innovation, the ARF

16:15


Moments, Missions, and Brands

A look at the moments and micro-moments that matter for consumer/brand interaction today, and how Google worked to capitalize on those moments and reach consumers in new ways.

Vikram Tank - Global Brand Lead, Art, Copy & Code, Google  

17:00

End of the day


IMAGINE YOURSELF ON THE TOP OF THE BURJ AL ARAB
19:30Transport to the Burj Al Arab
Busses leave from and return to the vanguard of the event center.


Exclusive Conference Dinner in the 7 star Burj Al Arab

Note that you need to be registered for the dinner (see your badge and/or registration email)
Specific dress code applies



Organized by the NMSBA


THANK YOU for attending the Neuromarketing World Forum 2016, it was awesome! Next stop London: save the date! March 29-31, 2017

Click here to order the video recordings for only 22 Euro.