April 4, 2016
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Platinum sponsors:





Gold sponsors:

Silver sponsors:

Exhibitors:

Media partners:
April 4 April 5

WELCOME TO DUBAI
10:00

Grand opening of the 5th edition of the Neuromarketing World Forum
Carla Nagel - Executive Director NMSBA
Fatima El-Khatib - Local Chair of the UAE, NMSBA

 

MARKETING OF THE FUTURE
10:15

How Brain Science Will Change Marketing as We Know It

- The tyranny of persuasive marketing
- The promise of intuitive marketing: influence beyond persuasion

Steve Genco - Managing Partner, Intuitive Consumer Insights LLC, Author of Neuromarketing for Dummies
10:45

Neuromarketing as an Upfront Strategy

- Inspire & envision better creative ideas
- The real role of emotions in branding and decision making
- Practical tools and tips for building brands that resonate with the unconscious

Daryl Weber - Brand Strategy, Innovation & Insights Consultant, Author of 'Brand Seduction'
11:15
Coffee break

NEUROMARKETING IN PRACTICE
11:45

Fonterra’s Neuromarketing Journey
- Introducing neuromarketing into a global organization
- Lessons, do’s and don’ts for marketing professionals
Carl MacInnes, Group Category Manager, Fonterra
12:30
 
5 Key Factors Driving Decision Making

Attention to Zizzle: how to make attention, reward, cost, risk and delay discounting work for your campaigns in the digital age

Pascal Bourgeat - Director of Behavioural Science, Ipsos Australia
13:00Lunch
14:00     INTERACTIVE BREAKOUTS
Masterclass
Introduction to Neuromarketing
Neuromarketing Leaders Meeting Consumer Emotions Forum
The 'Introduction to Neuromarketing' is designed for those fairly new to the topic.

- theoretical foundation
- decision making
- emotions & marketing
Learn more »
The 'Neuromarketing Leaders Meeting' unites CEO's from neuromarketing companies and everyone else who is a pioneer in this field from a business perspective. 

Learn more »
Experts in emotional marketing share their experience on changing their marketing process to an emotion-oriented approach. 


Learn more »
Please indicate on the registration form which session you prefer to attend (no strings attached)
17:00End of the day
19:30Bus transfer
20:00Networking Dinner in the Desert
Mix and mingle with other participants in the dunes of Dubai

Note that you need to be registered for the dinner (see your badge and/or registration email)
Specific dress code applies


Organized by the NMSBA


THANK YOU for attending the Neuromarketing World Forum 2016, it was awesome! Next stop London: save the date! March 29-31, 2017

Click here to order the video recordings for only 22 Euro.