March 27 (2015!)
Organized by:

Sponsors:
Platinum:
Gold:
Silver:

Exhibitors:
Wi-Fi Sponsor


Media Partners:


Tweet with the hashtag #NMWF

Conference Sponsorship & Advertisement Opportunities:
Click here to download 
sponsorship & advertisement opportunities with associated benefits. Or contact Sara Hoeflaken 

March 25 March 26

THIS IS THE 2015 AGENDA

The announcement of the agenda of 2016 in Dubai will be in the autumn of 2015.

NEURO-INGREDIENTS OF SUCCESSFUL ADVERTISING

09:00


The Neuroscience of Effective Storytelling

- How the brain processes stories and how this is helping your brand
Maximizing the impact on lasting brand memories

Sarah Walker - Global Neuroscience Practice Director, Millward Brown

09:30


How to Predict Social Media Success

- Fueling social media performance wit facial expressions analysis
- Human emotion meets big data - the ultimate emotional intelligence for marketers
- Lessons for more engaging video content

Mihkel Jäätma - CEO, Realeyes

10:00


The Creative Brain and Advertising (In)Effectiveness

- How creativity can be enhanced
- Factors that reduce the effectiveness of otherwise highly creative advertising

Richard Silberstein – Chairman Neuro-Insight Pty. Ltd.

10:30

Coffee Break

BUYING NEUROMARKETING

11:00



The Selection of Neuromarketing Tooling

Doing the research:
- What to select and how to start
- ROI of different methodologies

Peter Hartzbech - Founder/CEO, iMotions A/S

Thomas Zoëga Ramsøy - Copenhagen Business School / CEO, Neurons Inc.

11:30





Practitioner’s Point of View: Fostering Creativity by Neuroresearch

- Next step: the why of measured emotions
- The impact of different media environments on the message

Tadeusz Zorawski – CEO, Universal McCann Poland

 BREAK-OUT SESSIONS choose from:

12:00







The Moltex Case

Using neuromarketing to validate human-centric marketing strategies 




Dr. María López - CEO of Bit&Brain Technologies, a spin-off company of the University of Zaragoza

How Consumers Process TV Commercials

Insights into brain responses to different execution styles

- Differences in neural processes evoked by     functional and creative executions
- How the combination of these processes is      related to ad effectiveness 

Linda Couwenberg - PhD Candidate, Rotterdam School of Management, EUR

LUNCH AND NEURO MARKET PLACE

12:30

During lunch the stage is filled with 5 minute speed pitches of neuro vendors, in the hall vendors will present better and innovative ways to help you to understand your customer and prospects.

- Learn more about neuromarketing technologies
- Listen to the 5-minute pitches
- Learn about the newest technologies

A note to vendors: this is your time to shine, pitch in 5 minutes to prospective new clients (pitching is subject to availability). Read more »

 BREAK-OUT SESSIONS choose from:

13:45





Neuromarketing: Unlocking a Fabric's Comfort Level

- Testing the sense of touch
- The effects of different fabrics on feelings, emotions and sales

Angelica Micallef Trigona - Chief Marketing and Operations Officer, AAT Services Ltd.

Language is claimed by creativity

- Language as the main obstruction in               delivering the message
- Routes of creative thought
- Effectiveness of thoughtful messages

Nora Sarmiento Prüter, Psychologist University Konrad Lorenz, Colombia and CEO investigator at Mindcode                       Group Latin America

CLIENT'S PERSPECTIVE

14:15



Tropicana’s Tone of Voice

The success of PepsiCo´s Tropicana launch in Turkey powered by neuromarketing

Osman Dilber - NCB (Non-Carbonated Beverages) Marketing Manager, PepsiCo
Yener Girisken - CEO, Thinkneuro

14:45

Combining Emotional with Digital Information

- What is the personality behind Facebook?
- From user personality to business customer strategy

Juan Jose Delgado, Expert on Customer Strategy (Burger King, Pepsi, Amazon)

15:15


Futurescape: Envisioning the Neuromarketing of Tomorrow

- Spreading activation of interdisciplinary personnel
- The action and potential of future technologies
- ROI to ROI: Bridging neuro and biomeasures with behavior

Kimberly ClarkLecturer, Adjunct Researcher, Dartmouth College's Department of Psychological and Brain Sciences & Chief Research Officer, Merchant Mechanics

16:00

Conference Wrap-Up and Announcement of Next Year's Host City

16:15

Farewell cocktail hour

March 25 March 26

Register Today


Thank you for attending the Barcelona edition of the Neuromarketing World Forum!

Have a look at the pictures of the event on this page