March 26 (2015!)
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March 25 March 26

THIS IS THE 2015 AGENDA

The announcement of the agenda of 2016 in Dubai will be in the autumn of 2015.

 

NEUROMARKETING & CREATIVITY

08:45





Welcome to Barcelona!

- Facts and figures about neuromarketing in Spain
- Presentation of the Neuromarketing Yearbook

Carla Nagel - Executive director NMSBA
Antonio Casals Mimbrero - Local Chair of Spain, NMSBA


09:00


Why is Creativity So Important for Advertising?

- Does it increase attention?
- What else does it do?
- Can it be measured?

Robert Heath - Associate Professor of Advertising Theory, University of Bath School of Management

09:45



How Neuroscience Can Empower (and Inspire) Marketing

- The business case for creativity
- The need for better understanding the ‘how’ of advertising and branding

 Douglas Van Praet, marketing consultant and author of Unconscious Branding

10:30

Coffee Break

11:00


The Biometrics and Effects of Humor in Media

- Effects of Humor in Media
- Practical examples where humor serves and where it goes wrong

Steven Bellman - MediaScience®

11:30


Winning the Super Ad Bowl Using Integrated Neuroscience

- Expanding the model for understanding emotional engagement with TV advertising
- Moving closer to a definitive neurobiology of advertising engagement

Carl Marci - Co-founder and Chief Science Officer, Innerscope Research, Inc.

12:00


Best Practices Emerging from Global Scale Consumer Neuroscience

- Types of information the brain can process fluently
- Design elements that might distract from the message
- Types of imagery that appeals to consumers 

Michael Smith - Director of Industry Relations, Nielsen Neuro

12:30

Lunch Break

 

EMOTIONS IN ADVERTISING

13:30


The Emotional Impact of Sound vs. Visuals in Advertising

- The role of music, visuals and words to drive emotions from advertising
- How to inject emotions into your briefs and campaigns

Elissa Moses - EVP,  Neuro and Behavioural Science Innovation Centre, Ipsos 

14:15


Get High On Emotions

Create Ads With Impact

- Beyond entertainment and surprise: how to obtain real connections
- Higher-order emotions that serves customer loyalty

Rafal Ohme - Founder NEUROHM

15:00

Coffee Break

 

APPLYING NEUROSCIENCE INTO BUSINESS

15:30


The Neuro Journey of an Ad Guy
From end-result comparison to front-end advice.

One of the most creative advertising people from the Netherlands, spent a whole year to learn the consequences of neuromarketing for advertising creatives. 

Wim Ubachs - Creative & Strategy Director - Het ei van Ubachs (The egg of Ubachs)

16:15

Subconscious Drivers To Inspire More Effective Briefs And Communications

- What every marketer should know about behavioral economics

Nick Southgate, Behavioral Economics Consultant at the U.K.’s Institute of Practitioners in Advertising

21:00

Exclusive Dinner in Antoni Gaudi's Casa Batlló 
Become inspired by Gaudi’s extraordinary creativity while dining and wining with your colleagues from over 35 nationalities.




March 25 March 26

Register Today


Thank you for attending the Barcelona edition of the Neuromarketing World Forum!

Have a look at the pictures of the event on this page