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|March 25||March 26|
THIS IS THE 2015 AGENDAThe announcement of the agenda of 2016 in Dubai will be in the autumn of 2015.
|NEUROMARKETING & CREATIVITY|
Welcome to Barcelona!
- Facts and figures about neuromarketing in Spain
Why is Creativity So Important for Advertising?
- Does it increase attention?
Robert Heath - Associate Professor of Advertising Theory, University of Bath School of Management
How Neuroscience Can Empower (and Inspire) Marketing
- The business case for creativity
Douglas Van Praet, marketing consultant and author of Unconscious Branding
The Biometrics and Effects of Humor in Media
of Humor in Media
Steven Bellman - MediaScience®
Winning the Super Ad Bowl Using Integrated Neuroscience
- Expanding the model for understanding
emotional engagement with TV advertising
Carl Marci - Co-founder and Chief Science Officer, Innerscope Research, Inc.
Best Practices Emerging from Global Scale Consumer Neuroscience
- Types of information the brain can
Michael Smith - Director of Industry Relations, Nielsen Neuro
EMOTIONS IN ADVERTISING
The Emotional Impact of Sound vs. Visuals in Advertising
- The role of music,
visuals and words to drive emotions from advertising
Elissa Moses - EVP, Neuro and Behavioural Science Innovation Centre, Ipsos
Get High On Emotions
Create Ads With Impact
- Beyond entertainment and surprise: how
to obtain real connections
Rafal Ohme - Founder NEUROHM
APPLYING NEUROSCIENCE INTO BUSINESS
The Neuro Journey of an Ad Guy
One of the most creative advertising people from the Netherlands, spent a whole year to learn the consequences of neuromarketing for advertising creatives.
Wim Ubachs - Creative & Strategy Director - Het ei van Ubachs (The egg of Ubachs)
|16:15||Subconscious Drivers To
Inspire More Effective Briefs And Communications
- What every marketer should know about behavioral economics
Southgate, Behavioral Economics Consultant at the U.K.’s
Institute of Practitioners in Advertising
Dinner in Antoni Gaudi's Casa Batlló
|March 25||March 26|