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March 25 March 26

Neuro Against Smoking

What is the Neuro Against Smoking Project?
The NAS Project aims at promoting healthy lifestyle, supporting the tobacco free environment and thus aiding societies and governments in their fight against smoking. Specifically it brings new valuable insights to the existing discussion on cigarettes warnings. By integrating traditional survey methods with implicit measures (Reaction Time - which allows to explore consumers’ impulsive and automatic attitudes), the research will monitor the impact and effectiveness of anti-tobacco warnings presented on cigarette packs. Methodology and study design are provided by NEUROHM. 
The participating companies:

 Country  Company
 Argentina PromoVerGroup

 Australia RDG Insights Pty Ltd

 Brazil FGV Projetos

 Chile eye on media


 Ecuador Profits Consulting Group

Finland Laurea University of Applied Sciences

 France Salym.Me

 Germany Leibniz University of Hannover
 Institute of Marketing & Management

Guatemala eye on media
India Terragni Consulting

Japan Synergy Marketing Inc.

Republic of Korea Brain & Research Inc.

The Netherlands Rotterdam School of Management
Erasmus University

Panama Quantix Panama S.A


Romania Synergon Consulting
Republic of South Africa eQ

Switzerland Zürcher Hochschule für Angewandte Wissenschaften

Taiwan National Taiwan University of Science and Technology

Turkey ThinkNeuro

United Arab Emirates haystack

United Kingdom Marketing Sciences

United States of America  Sticky Inc.

March 25 March 26

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