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March 25 March 26

Neuromarketing leaders Meeting

09:30Registration & Welcome Coffee

10:00



Global Trends in Neuromarketing - Carla Nagel, Executive Director NMSBA

- Worldwide developments
- Outlook for market research and neuromarketing in particular 2015-2020

10:30


What CMO's Want - Leon Zurawicki, prof of marketing, Univ. of Massachusetts

- Knowledge about neuromarketing at the global marketing departments
- Biggest challenges and opportunities

11:45


Neuro Against Smoking: Project Findings, Michal Matukin & 24 Participating Partners 

Results of the very first international collaboration in neuromarketing on evaluating “Anti Smoking Warnings” on cigarette packages

14:15

Love isn’t in the air (but in the heart) - Jaime RomanoCEO of Neuromarketing S.A.
The brain vs. the body: a critical comparison of EEG vs. physiological emotion measuring techniques

14:45


Accreditation and Certification: Richard Silberstein - President of the NMSBA Board
An introduction to the process of the new accreditation process the NMSBA will launch as a quality mark for companies in the field of neuromarketing.

Introduction to NEUROMARKETING (spanish)


INTRODUCTION TO NEUROMARKETING (ENGLISH)


March 25 March 26

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Thank you for attending the Barcelona edition of the Neuromarketing World Forum!

Have a look at the pictures of the event on this page