Master Class (SP)
Organized by:
March 25 March 26

Introduction to Neuromarketing - SPANISH

Full day master class as an introduction to neuromarketing theory and the implications for business. While the rest of the conference offers simultaneous translation in Spanish, the master classes on the first day are offered in an English and a Spanish version (click here to review the agenda and speakers of the English master class).

INTRODUCTION TO NEUROMARKETING

09:30

Registration and welcome coffee

10:00


 Fundamentos del Neuromarketing 

 - ¿Qué es el neuromarketing y qué utilidad tiene para las empresas? 
 -   Metodologías disponible: pros y contras de cada una  

Cristina de Balanzó - Fundadora de Walnut Unlimited 

Fundamentals of Neuromarketing

- What is neuromarketing and how can it be useful for business?
- Available methodologies available: pros and cons of each

Cristina de Balanzó – Founder, Walnut

11:15

Coffee Break

11:45 


Fundamentos del Neuromarketing  

Comprensión de la comunicación publicitaria y las marcas desde la perspectiva del cerebro 

Fundamentals of Neuromarketing (continued)

Understanding the advertising communication and brands from the perspective of the brain


12:30

 Fundamentos del Neuromarketing

 - Aplicaciones prácticas del uso de la neurociencia por los consumidores en la Investigación de mercado
 - Oportunidades para integrar las técnicas exsitentes
 - Revisión de ejemplos, estudios y aplicaciones 

Fundamentals of Neuromarketing (continued)

- Practical applications of using consumer neuroscience in market research
- Opportunities for integration with existing techniques
- Review of case studies and applications
13:00 Comida  / Lunch

NEUROMARKETING APPLIED TO BUSINESS

14:00






 Neuro Estrategia aplicada a los Negocios 

- Cómo desarrollar una estrategia de neuromarketing
 - Trasladar las estrategias de neuromarketing a un informe para agencias y especialistas 

Lluis Martinez Ribes –  Profesor Asociado ESADE Business School

Ejemplo de Negocios: Mantenimiento de la Aerolínea Binter 

 - Medidas adoptadas para integrar los neuro hallazgos en la estrategia de marketing
 - Qué lecciones se pueden extraer del ejemplo de negocios 

Barbara Iglesias - Directora Comercial de Binter

Neuro Strategy applied to Business

- How to formulate a neuromarketing strategy?
- Translation the neuromarketing strategy into a brief for agencies and specialists

Lluis Martinez Ribes – Associate Professor, ESADE Business School

Business Case: Binter Airlines Maintenance

- Steps taken to integrate neuro findings in the marketing strategy
- What lessons can be drawn from the business case

Barbara Iglesias - Commercial Director, Binter

15:30

Coffee Break

16:00


 Análisis de los 15 ganadores de Cannes Lions (Festival Internacional de Creatividad) 

 - Estudio EEG (electroencefalograma) en elementos creativos de éxito
 - Tiempos de exposición: la diferencia entre compromiso y conexiones emocionales 

Javier Minguez -  Cofundador de Bit&Brain Technologies

15 Cannes Lions Winners Analyzed

- EEG study on (un)successful creative elements
- Exposion times: the difference in engagement and emotional connections

Javier Minguez - co-founder Bit&Brain Technologies

16:30

Finale Neurotalent of the Year 2015 Competition (in English)

The grand finale of the Neurotalent of the Year competition! The three finalists will present their research led by the Neuro Personality of the Year (the most enthusiastic young ambassador of the field).

17:00

Networking Drink

Get the possibility to network with other participants and neuromarketing experts

20:00

Neuro Tapas Party


Download the PDF of the agenda here      
March 25 March 26

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Thank you for attending the Barcelona edition of the Neuromarketing World Forum!

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