Agenda 8 March
 

Organizer:
 
In cooperation with:


Platinum sponsor:

Gold sponsor:

Sponsors:



















Download Sponsor Possibilities

All information about Sao Paulo:

Watch some video's of last year:









Buying intentions in supermarkets shown via
mobile EEG (Stephen Sands):


6 important stimuli in sales (Patrick Renvoise):


The future of Neuromarketing (Ale Smidts)

« MASTERCLASS 
« AGENDA 7 MARCH 
AGENDA 8 MARCH


CEO ROUND TABLE
8:30 
10:00
This is an invitation only informal meeting between the CEO's of the neuromarketing industry. Focus is to discuss the urgent issues in the n euromarketing field. Registered CEO's will receive an invitation and agenda 2 weeks before the conference

Chaired by Richard Silberstein, CEO Neuro-Insight & Professor at Swinburne University

09:00Registration

ONLINE (NEURO)MARKETING
10:00 Neuromarketing applied to online marketing
- How to market directly to the online customer’s brain
- Better understanding of online decision patterns
- Combine neuroscientific insights with demographics and consumer groups 

Roger Dooley
Author of Brainfluence
Blogger on neurosciencemarketing.com
10:45
Changing the game of online marketing
- How less persuasion tactics leads to more conversion
- Knowing which persuasion tactic works best for each individual
- Persuasion profiling: your target audience redefined

Maurits Kaptein
Assistant Professor statistics and research methods, Tilburg University 
11:30
Coffee break

NEUROMARKETING SCIENCE TO BUSINESS
12:00Best research in consumer neuroscience
The three winners of the Neurotalent of the Year competition will pitch their research and beneficial outcomes of their research for the marketing and advertisement industry. 

Naomi Sparks Grewal
, Claremont Graduate University, Claremont (CA)
Madhvi Sood, Grenoble Graduate School of Business, Singapore
Giovanni Vecchhiato, University “Sapienza”, Rome
12:30
Aligning neuroscience research with business demands
- Bridging the gap between science & business
- Challenges for both science & business
- Future outline for next 5 years of neuromarketing research and business needs

Leon Zurawicki
Professor of Marketing, University of Massachusetts
13:00Lunch break
14:00 Break out sessions: choose one of the options below (A or B)

A. BEST PRACTICES
14:00 
L’Oreal: Consumer emotional responses to sun blockers
Measuring emotional responses and the added value of neurobiological measurements 

Billy Nascimento, 
CEO, Forebrain 
[In Portuguese, English and Spanish translation available]  
14:30Improve human behavior in São Paulo's traffic campaign
Measuring attention, emotional engagement and memorization potential 

Carlos Augusto Costa
, Executive Coordinator of the center of strategic planning and evaluation of public policies and the Neuromarketing Laboratory 
Marcos Antunes, Coordinator - Neuromarketing Laboratory of FGV   
15:00Measure service quality with neurobiological tools
Revolutionary insights into engagement and enjoyment to improve service level 

Walter Mucchiut Gimenez, CEO Estime - Neurobiomarketing
Alberto Apicella, Director Neurobiomarketing : 

B. INDEPTH TOOLING & METHODS 
14:00What Your Face is Telling Us
Vision technology applied to face recognition of emotions

Maria Pocoví
MK Manager, Emotion Explorer LAB
14:30Dynamic analysis of static stimuli - EEG & ET Integration
Better predicting consumer behavior through EEG and Eye-tracking integration 

Michał Matukin
Scientific Director, Human Mind & Brain  
15:00Attention and emotional arousal in different cultures
The effect of culture on the subconscious mind

Yener Girişken, Managing partner - Thinkneuro
Tuna Çakar, PhD Candidate Cognitive Science - Middle East Technical University (METU) 
15:30
Break

IMPLICATIONS FOR BUSINESS
16:00Bringing Neuroscience to Companies and Business Schools: 
Facing and Overcoming Barriers

The difficulties that arise from the lack of understanding of the potential of applied neuroscience – and how to overcome them in business contexts.

Pedro Calabrez Furtado
CEO and co-founder, NeuroVox
Professor, Applied Neurosciences, ESPM

16:30
How buying behavior is triggered by subtle sounds, gestures or images



- The next step after informing and creating of positive emotions
- Consumer's nonverbal, continuous, neurophysiological reactions 
- Best practices of small improvements that led to succesfull campaigns

Rafał Ohme

CEO, Human Mind Brain Applied Research Center
17:15Announcement of next year's conference
Drinks & Goodbye
« MASTERCLASS 
« AGENDA 7 MARCH 
AGENDA 8 MARCH

06/03 - Neuromarketing Masterclass

"All a marketer should know about the brain in 1 day! " 


07/03 Neuromarketing World Forum (1)

"The only international meeting where scientists, multinationals and neuromarketing industry really mingle!"

08/03 Neuromarketing World Forum (2)

"Better understanding the drive of my consumers is the most valuable learning experience!"