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Vicepresident of Innovation for McCann Worldgroup Iberia
Mónica Deza is the Vicepresident of Innovation for McCann Worldgroup Iberia. She directs the McCann Innovation Center, and is a pioneer in the field of neuroscience applied to Communication. Deza is the president of AINA (Iberoamerican Association of Neuroscience of business) and Chairman of the NSAB in Spain.
She was recently named one of the 100 most influential women in Spain in 2011 and As well, she´s author of several books, such as; “Nomad consumers” (2007) first book including a bidi code in Spain), “Personal Branding” (co-author) ( 2010 ) and “Your Brain is everything” (co-author) ( 2011 ).