Diana Derval

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President and Research Director of DervalResearch, Author of "The Right Sensory Mix"

Diana Derval is President and Research Director of DervalResearch, international market research firm specializing in human perception and behavior, and Chair of the Board of Directors of the Better Immune System Foundation. Inventor of the Hormonal Quotient® (HQ), member of the Society for Behavioral Neuroendocrinology, and author of the book “The Right Sensory Mix”-finalist of the Berry-American Marketing Association Prize for Best Marketing Book of 2011- 

Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including TomTomMichelinSofitel,PhilipsSara Lee, and SephoraDiana Derval teaches Innovation and Sensory Science at ESSEC Paris-Singapore Business School, and at the MBA of the University Leonard de Vinci in Paris. Over 10,000 professionals enjoyed her inspirational lectures and workshops from Chicago to Shanghai.

Neuromarketing Science & Business Association


"The leading event for neurobusiness"

This website is about the 2012 edition Next neuromarketing world forum is: 
April 4-6, 2016 Dubai