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President and Research Director of DervalResearch, Author of "The Right Sensory Mix"
Diana Derval is President and Research Director of
DervalResearch, international market research firm specializing in human
perception and behavior, and Chair of the Board of Directors of the Better
Immune System Foundation. Inventor of the Hormonal Quotient® (HQ), member of
the Society for Behavioral Neuroendocrinology, and author of the book “The
Right Sensory Mix”-finalist of the Berry-American Marketing Association Prize
for Best Marketing Book of 2011-
Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including TomTom, Michelin, Sofitel,Philips, Sara Lee, and Sephora. Diana Derval teaches Innovation and Sensory Science at ESSEC Paris-Singapore Business School, and at the MBA of the University Leonard de Vinci in Paris. Over 10,000 professionals enjoyed her inspirational lectures and workshops from Chicago to Shanghai.