Ale Smidts

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Professor of Marketing Research Scientific Director ERIM & Dean of Research Rotterdam School of Management

Ale Smidts is Professor of Marketing Research at the Rotterdam School of Management, Erasmus University and Director of the Erasmus Center for Neuroeconomics.

He was Scientific Director of the Erasmus Research Institute of Management (ERIM) and Dean of Research of the Rotterdam School of Management from 2004-2011.

His research interests include behavioral decision making, risk attitudes and persuasive communication. He is currently working in the area of decision neuroscience where he is collaborating with neuroimaging specialists from the Donders Institute for Brain, Cognition and Behavior, Radboud University Nijmegen. He also works on emotions and financial decision making in the EU-funded xDELIA project.

His research has been published in journals such as Management Science, Academy of Management Journal, Marketing Science, International Journal of Research in Marketing, Marketing Letters, Journal of Consumer Research, Journal of Consumer Psychology, Heart, Journal of Clinical Epidemiology, Social Cognitive & Affective Neuroscience, Journal of Neuroscience and Neuron.

Neuromarketing Science & Business Association


"The leading event for neurobusiness"

This website is about the 2012 edition Next neuromarketing world forum is: 
April 4-6, 2016 Dubai