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Professor of Marketing Research Scientific Director ERIM & Dean of Research Rotterdam School of Management
Ale Smidts is Professor of Marketing Research at the Rotterdam School of Management, Erasmus University and Director of the Erasmus Center for Neuroeconomics.
Scientific Director of the Erasmus Research Institute of Management (ERIM) and
Dean of Research of the Rotterdam School of Management from 2004-2011.
research interests include behavioral decision making, risk attitudes and
persuasive communication. He is currently working in the area of decision
neuroscience where he is collaborating with neuroimaging specialists from the
Donders Institute for Brain, Cognition and Behavior, Radboud University
Nijmegen. He also works on emotions and financial decision making in the
EU-funded xDELIA project.
research has been published in journals such as Management Science, Academy of
Management Journal, Marketing Science, International Journal of Research in
Marketing, Marketing Letters, Journal of Consumer Research, Journal of Consumer
Psychology, Heart, Journal of Clinical Epidemiology, Social Cognitive &
Affective Neuroscience, Journal of Neuroscience and Neuron.